Templates · proposal

Free proposal templates, that win.

The sections clients actually care about, written in the order that makes it easy to say yes.

Choose your profession

Photographer

Proposal template

Sections included:

  • Project overview (event type, date, location, duration)
  • What's included (coverage hours, number of edited images, licensing)
  • Deliverables and timeline (gallery delivery, album timeline)

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Web Designer

Proposal template

Sections included:

  • Project overview and goals
  • Scope of work (what's included and what's excluded)
  • Project timeline with phases

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Graphic Designer

Proposal template

Sections included:

  • Project scope and deliverables
  • Design process overview (research, concepts, refinement, delivery)
  • Timeline with revision rounds built in

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Copywriter

Proposal template

Sections included:

  • Project scope (deliverables, word count, timeline)
  • Your process (briefing, research, drafting, revision, delivery)
  • What you need from the client (brief, brand voice guide, examples)

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Consultant

Proposal template

Sections included:

  • Situation analysis (what problem you're solving)
  • Proposed approach and methodology
  • Deliverables and timeline

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Video Editor

Proposal template

Sections included:

  • Project overview (type of video, platform, target duration)
  • Services included (editing, color, sound, graphics)
  • Deliverables and file specs

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Social Media Manager

Proposal template

Sections included:

  • Social media audit and current state assessment
  • Strategy overview and goals
  • Services included per month

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Virtual Assistant

Proposal template

Sections included:

  • Overview of services and areas of expertise
  • What you'll handle day-to-day
  • Tools and platforms you're proficient in

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What separates a proposal that wins.

Lead with the client's problem

Most proposals open with 'About Us.' The best ones open with a sharp summary of what the client is trying to solve. Show them you listened.

Scope clearly — omissions cost you

Every deliverable not listed is an invitation for scope creep. Be specific about what's included AND what's not.

Make pricing easy to say yes to

Offer two or three options at different price points. Clients who'd balk at a single quote often choose a mid-tier when given the choice.

End with a clear next step

Don't write 'let me know.' Tell them exactly what to do — sign here, approve this, pay this deposit.

From blank page

To signed in minutes.

Kinako’s proposal builder pulls pricing, deliverables, and timeline from your project data — then sends as a single-click approval link. No PDFs, no back-and-forth.